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About Us

Our Mission

S&W Sports foundation was cast in 1976 on a quiet street corner in the heart of Concord, New Hampshire. We were then, as we are today, a community sporting goods store. Community is not just a neighborhood, it is a sense of family, an understanding of your neighbors, and their needs. This understanding is what made us, and will continue to make us thrive in a too impersonal, detached retail environment.

We are committed to getting to know our customers. This experience creates lasting relationships that can not be found in big box stores or the abyss of electronic sales. Our customers are more than a profile in a data base, they are part of our fabric, legacy and future. We must never lose sight of what made us who we are today. We must never stop thinking of how we can provide quality products and service to our customers.

We will never miss out on that joy a new bicycle or that first pair of skis brings to that fun loving spirit; the spirit that fuels our S&W Team!

Tim Farmer

Why Shop With Us?

From professional bike repair and fitting services to top cycling products at exceptional prices, we've got you covered.

Quality & Value

We sell products from the best bicycle and winter brands in the world. We offer great value to our customers through competitive pricing, quality products, and superior customer service.

Friendly Staff

We aren't your average bike shop. Our staff is helpful and crazy about cycling. We listen to your needs and work hard to help you find precisely the right products for you.

Free Local Pickup

Finding the perfect bike and cycling gear is easy when you shop with us. Explore our selection online, place your order, and we’ll have it ready for you soon. Easy and convenient!

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.