August is a busy month here at S&W Sports!

Calendar Highlights:

Wednesday, August 1stWho Do You Ride For? 

6 to 8 pm at Payson Center for Cancer Care
Join Pedaling for Payson cyclists, sponsors and staff to share your story, enjoy refreshments and check-out bicycle equipment demonstrations by S&W Sports at this free event. 

Register online today.


Saturday, August 4th: The 38th Annual Concord Criterium.

The Concord Criterium is one of the longest running criteriums in New England.  S&W will be providing neutral race support throughout the day! A great cycling day for racers, volunteers and spectators.

More information available at


Saturday, August 11th: Pivot Demo Day

Horsehill Nature Preserve in Merrimack from 9am to 3pm
Come test out your next dream ride!  



Saturday, August 25th: Kearsarge Hill Climb

Everyone’s favorite local climb. Come test your hill-climbing against one of the steepest sections of climbing in the Northeast.  

Race info:


News Highlights:

STRAVA Sock Challenge continues.

We hope you have enjoyed the 1st month of the weekly “sock challenge”.  We will continue through August and then look for some surprises in September & October. If you are not a STRAVA member, consider getting in on the fun. Join the S&W STRAVA Club today….

The Monthly “Wrench”:

We are very proud of our service department and would like to highlight one of our newest “master mechanics”.  Bryan Philbrook comes to S&W Sports with 20 plus years of experience, most recently at Apex Velo in Newton Massachusetts.  Bryan is meticulous in his craft whether working on an entry level bicycle or an elite piece of machinery with the latest technology.  A lifetime cyclist who loves to ride “anything in the dirt”.  A quiet but influential presence in the shop, Bryan is an excellent mentor to our younger mechanics.

Rick helping out a customer at last weeks "Back To School" Bike Swap.

Rick helping out a customer at last weeks "Back To School" Bike Swap.

Bike Swaps are over for the year.

S&W and the Concord Bike Coalition thank you for your ongoing support! Remember there is a lot of great riding weather left, so if you didn’t find the ride you want and have been considering an upgrade or adding to your fleet, swing by the shop to discuss options with the Sales Crew, we would love to help you get onto the best bike for you to enjoy this Fall!

Winter is coming…

September marks our transition to winter as all kinds of new and exciting inventory begins to arrive and we prepare to meet all of your Skiing, Boarding and Nordic needs! Now is the time to start checking your gear to see what might need replacing or updating.  Our annual Ski Swap at the store is scheduled for Saturday, October 13th & Sunday, October 14th.  

Nick Edgar